Mineral Chelation System
Mineral Chelation System · System
A chelation system designed to bind hard-water minerals, helping minimize mineral deposits on hair while maintaining effective cleansing and rich lather in hard water.
What It Does.
Hard water contains dissolved minerals, particularly calcium, magnesium copper etc., that can interfere with cleansing and contribute to deposits on the hair surface.
CUERI Mineral Chelation System combines two complementary chelating agents that bind mineral ions in water, limiting their ability to interact with cleansing ingredients and form deposits.
By managing these mineral interactions, the system helps maintain effective cleansing and supports rich, creamy lather, even in hard-water conditions.
Why CUERI Uses It.
Your shampoo should work just as effectively in hard water as it does in soft water.
Yet the mineral content of the water we wash with can vary significantly. Calcium, magnesium, copper etc. can interfere with cleansing and contribute to buildup that leaves hair feeling rough, dull and difficult to manage.
CUERI incorporates a chelation system into its Biomimetic Shampoo to help address these challenges at the formulation level.
By binding dissolved minerals during washing, the system helps limit new mineral deposits and supports consistent cleansing performance across different water conditions.
It's part of CUERI's approach to formulating for the environments in which people actually live.
Synthetic, High-Purity Chelating Agents
Hard-Water Defence, Mineral Chelation, Buildup Prevention, Cleansing Performance
