Pro-Vitamin B5 (D-Panthenol)
Panthenol · Active
A moisture-binding Pro-Vitamin B5 active that penetrates the hair fibre, supports lasting hydration and helps improve softness, flexibility and shine.
What It Does.
Pro-Vitamin B5, also known as D-Panthenol, is a water-soluble conditioning active with the ability to deposit on and penetrate the hair fibre.
Its moisture-binding properties help improve hair hydration, supporting flexibility and reducing the dryness that can make strands more vulnerable to mechanical damage.
By helping hair retain moisture, Panthenol contributes to a smoother feel, improved lustre and greater manageability.
Why CUERI Uses It.
Cleansing removes dirt, excess oil and buildup, but hair also needs to retain sufficient moisture to remain soft and flexible.
Frequent washing, heat styling and environmental exposure can contribute to dryness, leaving hair feeling rough, dull and more susceptible to breakage.
CUERI incorporates Pro-Vitamin B5 into its Biomimetic Shampoo to support moisture retention during the cleansing routine.
Unlike ingredients that act only on the surface, Panthenol has demonstrated the ability to penetrate the hair fibre, helping maintain hydration beyond rinsing.
It complements CUERI's Amino Repair Blend and Hydrating Complex by supporting softer, smoother and more resilient hair.
Synthetically Produced Pro-Vitamin B5
Hair Hydration, Moisture Retention, Hair Strength, Shine, Damage Protection
