BIOMIMETIC SHAMPOO

0% Water. 0% Sulphates. 100% Actives.

Built for Hard Water. Designed to Control Frizz.

A concentrated, waterless shampoo designed to cleanse effectively even in hard water, while helping control frizz and dryness. Leaves hair feeling smoother, softer and more manageable.

Waterless by design. Use approximately half your usual shampoo amount

150 g

Regular price
₹ 1,799.00
Regular price
Sale price
₹ 1,799.00
Tax included. • Free shipping across India
PRE-ORDER NOW
Dispatch begins 25 November 2026
Orders will be dispatched in the order received. Delivery timelines begin after dispatch.
Consumer Panel Results
96%
experienced richer lather in hard water
93%
reported improved conditioning
86%
noticed less frizz, better hydration
*Based on 87 users across 9 cities, including hard-water regions, after 2+ uses.
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
BIOMIMETIC SHAMPOO - CUERI
CONSUMER PERCEPTION STUDY

We Reinvented Shampoo. You Loved It.

96%
of people experienced richer lather, even in hard water.  
93%
of people reported improved conditioning. 
86%
of people noticed less frizz and better hydration.
Results based on consumer perception study with 87 participants across 9 Indian cities after 2+ uses.
Scalp condition before treatmentcenter 35%;
BEFORE
Scalp condition after treatmentcenter 35%;
AFTER
CUERI product and application view

SUITED TO

HAIR TYPE Straight · Wavy · Curly · Coily · Color & Chemically Treated 
CONCERNS Hard Water, Frizz, Dryness, Buildup, Roughness, Tangling

EFFICACY

01
Helps cleanse effectively even in hard water, without stripping hair
02
Helps control frizz for smoother, more manageable hair
03
11 amino acids and hydrolyzed keratin help strengthen and condition hair

AROMA PROFILE

Sweet, creamy, tropical floral notes

NOT YOUR ORDINARY SHAMPOO

Zero water. Zero Sulphates. Designed for hard water.

Structural Feature
Structural Feature Traditional Shampoo
Why? Hard-water minerals interfere with cleansing, reduce lather and leave deposits making hair rough.
How CUERI helps Binds calcium and magnesium improving cleansing, provides rich lather and zero mineral buildup.
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Mineral-Chelating Complex
Why? Traditional shampoos are up to 80% water, leaving less room for actives and functional ingredients.
How CUERI helps Waterless gelée activates on contact with water, delivers effective cleansing and conditioning-even in hard water.
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Waterless Concentrate
Why? Heat, styling and environmental stressors weaken hair strands, cause breakage.
How CUERI helps 11 amino acids + hydrolyzed keratin mimic hair proteins, reinforce damaged hair, improve strength and resilience.
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Amino Repair Blend (11 Amino Acids) · Hydrolyzed Keratin
Why? Humidity causes uneven moisture absorption, making hair swell, lift and frizz.
How CUERI helps Hydrating Complex regulates moisture exchange to limit humidity-induced frizz and keeping hair smoother.
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Hydrating Complex · AquaShield
Why? Harsh surfactants strip natural scalp oils, disrupt barrier, cause dryness and discomfort.
How CUERI helps Taurates, isethionates and betaines cleanse effectively while preserving scalp's natural moisture balance.
Powered by
Taurates · Isethionates · Betaines
Why? PM2.5 and airborne pollutants stick to hair, contributing to roughness and dullness.
How CUERI helps Marine actives form a protective film, reducing pollutant adhesion and buildup on hair.
Powered by
Seaweed Extract

HARD WATER MET ITS MATCH

Cleanses and lathers where ordinary shampoos struggle

Hard-water minerals interfere with cleansing, reduce lather and contribute to buildup. 

CUERI's mineral-chelating complex helps manage calcium and magnesium for effective cleansing, rich lather and softer-feeling hair.

WHAT YOUR HAIR IS UP AGAINST

  • Hard Water

  • Humidity

  • Pollution

  • Styling Damage

Calcium and magnesium deposits build up on hair, reducing cleansing efficiency and leaving strands rough, dull and prone to breakage.

Humidity causes hair to absorb excess moisture, leading to uneven swelling, raised cuticles and increased frizz.

Airborne pollutants stick to hair strands, causing buildup, roughness and cuticle damage.

Heat styling and chemical treatments damage hair proteins, weaken cuticle, making strands brittle and prone to breakage.

Use half your usual amount. Adjust based on hair length and density.

Rub between palms and apply to dripping-wet hair. Massage into a rich lather, then rinse. Double cleanse if needed. Follow with 11:1 Biomimetic Conditioner.

For more lather, add a little water between your palms before applying. For a complete Scalp-to-Tip Reset: pre-treat with Scalp D’Sorp Oil, cleanse with Biomimetic Shampoo Concentrate, then seal with 11:1 Biomimetic Conditioner.

Patch test before first use. Natural actives may cause slight variations in color or texture without affecting performance.

INSIDE THE SCIENCE

FAQs

What makes CUERI Biomimetic Shampoo different from regular shampoos?

Most conventional shampoos contain 70–80% water. CUERI is a waterless concentrate powered by 11 amino acids, hydrolyzed keratin, a sulphate-free cleansing system and a mineral-chelating complex. Engineered to cleanse effectively, even in hard water, while helping reduce dryness and frizz.

How does a waterless shampoo work?

CUERI is a concentrated gelée that activates when mixed with water. Wet your hair thoroughly, take half your usual shampoo amount and rub between wet palms with a few drops of water to create lather. Massage into the scalp and rinse thoroughly.

How much shampoo should I use?

Half the quantity of your regular shampoo. That's genuinely it. A little goes a long way.

Does CUERI Biomimetic Shampoo work in hard water?

Yes. The formulation is engineered and tested for hard-water conditions. Its cleansing system helps manage calcium and magnesium interference, maintaining effective cleansing and rich lather even in mineral-rich water.

Is the shampoo sulphate-free? Does it lather well?

Yes. CUERI contains no SLS or SLES. Instead, it uses a blend of taurates, isethionates and betaines to deliver rich lather and effective cleansing without relying on sulphate-based surfactants.

Does the shampoo help repair damaged hair?

The Amino Repair Blend combines 11 amino acids and hydrolyzed keratin to help repair weakened hair, improve resilience and reduce surface roughness.

Can it help control frizz in humid weather? 

Yes. CUERI's hydrating and conditioning ingredients help regulate moisture exchange and improve hair smoothness, reducing frizz and improving manageability.

Is CUERI Biomimetic Shampoo suitable for all hair types?

It is formulated for straight, wavy and curly hair, including dry, oily, normal and frizz-prone hair. Adjust the amount and frequency according to your scalp's cleansing needs and hair condition.

Does this shampoo cause build up overtime?

Unlikely with regular use. The formula contains a low concentration of silicones, enough to add smoothness and manageability, but not enough to accumulate with consistent washing. As long as you're shampooing regularly, buildup shouldn't be a concern.

Can I use it on coloured or chemically treated hair?

Yes. You can use it for colour treated hair.

Do I need to use a conditioner after shampooing?

We recommend following with CUERI 11:1 Biomimetic Conditioner, especially for dry, damaged or frizz-prone hair. The shampoo cleanses while supporting hair conditioning; the conditioner provides additional smoothing, softness and manageability.

Can it help with scalp microbiome health?

Yes. The zero-sulphate surfactant system is specifically designed to purify without disrupting the scalp microbiome balance unlike conventional shampoos that strip both buildup and your scalp's protective ecosystem along with it.

How long will one tube last?

Significantly longer than a conventional shampoo bottle of the same size. Because you're using half the quantity of your regular shampoo versus a diluted formula, the concentrate stretches considerably further in practice.

Can I use it with the Scalp D'sorp Oil?

Yes, and it's a natural pairing. Use the Scalp D'sorp Oil as a pre-wash treatment to address scalp buildup and oil imbalance, then follow with the Biomimetic Shampoo for a complete cleanse and conditioning system.

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